Midway Press Offers Offset Printing in Austin
Offset Printing is the best technology available for commercial and professional printing in Austin and everywhere else.
Although the mechanics of offset printing have been around for a hundred years, the technology has continued to develop over the years. Midway Printing in Austin, TX, uses the most current offset printing technology to provide the best service to its Austin customers.
What is Offset Printing in Austin?
Offset printing is the process of applying one of the four colors (cyan, magenta, yellow and black) one at a time using printing press rollers. The colors are combined using nearly microscopic dots of the individual colors to combine to make the other colors of the rainbow.
Midway Press offers offset printing in Austin. The offset printing offered by Midway Press features both coldset and heatset printing, meaning the way the ink is absorbed into the paper is determined by the quality of the paper. More porous papers, like newsprint, use coldset printing, while glossier papers get heatset printing.
How does Offset Printing in Austin Differ from Digital Printing?
Digital printing, using toner or ink-jet printers combine the four colors (cyan, magenta, yellow and black) as they are sprayed from the jets onto the paper. Austin offset printing, in contrast, applies each color individually—the mixing happens as the inks dry, instead of during the application.
Digital printing might be a good choice for very small printing jobs, jobs with fewer than 100 pieces. Offset printing is the preferred method of printing large printing jobs for businesses and organizations in Austin, Texas.
What are the Advantages of Offset Printing in Austin?
In general, offset printing is considered higher quality than digital printing. Digital printing has, however, come a long way in the last few years.
Some of the most notable advantages of offset printing in Austin, and elsewhere, are
- Large quantities can be printed cost effectively, meaning that the more you print, the cheaper the price per piece
- You can choose from a large variety of paper types and custom finishes
- Special custom inks such as metallic and Pantone colors are available (they are not available with digital printing)
- And, finally, offset printing offers the jighest possible printing quality, with greater detail and color fidelity.
Common questions about Offset Printing in Austin
When is digital printing preferred over offset printing in Austin?
Digital printing might be preferred over offset printing in Austin if the quantities of prints needed are low (1-500 copies). Contact Midway Press at 972-233-8404 for more information.
Is offset printing going to be more expensive for me in Austin?
Midway Press is happy to answer any questions about pricing of offset printing in Austin. Please call 972-233-8404 any time Monday through Friday.